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Western Canadian exporters will expand their reach to international markets thanks to a federal investment announced today by the Honourable Michelle Rempel, Minister of State for Western Economic Diversification. Through this project, the Government of Canada is partnering with trade organizations and national industry associations in the four western provinces to establish new international markets for western Canadian goods, services and products.
“Western Canada has the natural resources, agricultural commodities and technological expertise to thrive in a trade-driven global economy,” said Minister Rempel. “By expanding the reach of Canadian technology innovations and value-added products, we’re building a strong, diverse economy and creating long-term prosperity for all Canadians.”
Federal funding of $1,128,400 to the Saskatchewan Trade and Export Partnership (STEP) through Western Economic Diversification Canada (WD) will raise the profile of western Canadian companies participating in international trade shows and export missions. Over a two-year period, STEP and its provincial partners will coordinate participation of companies from across the West at trade shows and conferences in Asia, Eastern Europe, South America and the United States. These trade organizations will help companies entering the international marketplace successfully navigate unfamiliar diplomatic and regulatory channels and link experienced exporters with potential customers.
“The targeted support received from Western Economic Diversification Canada and the combined efforts of the provincial trade agencies involved in today’s announcement will provide further opportunities for STEP members to participate in international trade shows where they can market their goods and services to the world,” said Lionel LaBelle, President & CEO of STEP. “STEP recognizes the need to carry the Canadian flag and this agreement allows both Saskatchewan and our sister provinces to do so in an effective and cohesive manner. Furthering opportunities for our members is our primary focus.”
Exports to these priority markets were identified as having the best potential for growth by the Government of Canada’s Global Commerce Strategy and offer western Canadian businesses the greatest opportunity to maximize economic returns.
STEP is a partnership of industry and government which champions Saskatchewan’s export industry and assists provincial businesses in realizing global marketing opportunities while finding custom solutions for Saskatchewan exporters.
Since 2006, the Harper Government, through WD, has invested in job-creating small- and medium-sized businesses, aerospace, marine and defence industries, and supported innovative entrepreneurs in pursuing emerging markets. By continuing to promote new economic opportunities, WD is helping to create jobs, economic growth, and long-term prosperity.
