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After starting up service in July with just 4 aircraft and 23 routes, Air Canada rouge has recently grown to over 200 Disney-trained rouge crew members (flight attendants) needed to operate a fleet that grows to 17 aircraft (four 767-300 ERs and thirteen A-319s) by March 2014 and 35 routes by June 2014. And in onboard customer surveys in early September, Air Canada rouge asked customers to rate a number of onboard elements, including the rouge crew, resulting in 95% per of customers who responded rating the crew as exceptional.
“Right from the start we decided to go with the experts in customer service, the Disney Institute in Orlando, Fla., so that our crew can learn from the best how to delight and surprise our customers onboard. We’re pleased that investment is paying off and, as we rapidly grow, we’re determined to continuously enhance the Air Canada rouge experience for travelers of all ages,” said Renee Smith-Valade, vice president, customer experience. “We’re also excited to be significantly growing our Florida service, offering more seats than any Canadian carrier.”
