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GuestLogix Inc., the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, announced an agreement to deploy its onboard retail technology platform including POS handheld devices onboard Norwegian Air Shuttle ASA (commercially branded “Norwegian”). The Company’s solution will be used to accept credit cards onboard all European flights for the purchase of food and beverage, as well as duty free goods. GuestLogix’ OnTouch Analytics platform will also be deployed to improve transparency and optimize the carrier’s onboard store performance. The multi-year agreement was made in partnership with Northern Europe’s leading tax-free and travel retail industry services provider, Inflight Service Europe AB, and reaffirms the importance of this strategic partnership. Norwegian is the third largest low-cost carrier in Europe based on passenger trips, representing significant new market share for GuestLogix.
“We see great value in building strategic partnerships in the passenger travel industry, and as we welcome Norwegian to our customer base, we recognize the strength of our alliance with Inflight Service,” said Brett Proud, GuestLogix president and CEO. “This partnership has led to substantial growth in the European airline market, and we are delighted to be expanding our joint network to support the onboard retailing initiatives of a leading low-cost carrier in the European region.”
Norwegian will use GuestLogix’ PCI-compliant handheld POS devices to accept major credit cards for the purchase of food and beverage, as well as duty-free items onboard all European routes. Implementation of the GuestLogix platform, including the OnTouch Analytics sales and device management modules, will enhance Norwegian’s onboard store performance and assist the carrier in achieving its onboard retailing goals.
“Together with GuestLogix, we have supported numerous European airlines with their onboard retail programs, and we are delighted to announce this signing with Norwegian,” said Johan Montén, CIO, Inflight Service Europe AB. “Our combined onboard retailing expertise has enabled us to secure nine joint customers to date, and we aim to keep up this momentum moving forward. We look forward to increasing efficiency and payment security onboard Norwegian, and to assisting the carrier in achieving its ambitious growth plans.”
Inflight Service has been providing pre-order duty free services across Norwegian’s chartered Nordic flights, and will now expand this service, with the addition of food and beverage pre-ordering, across the carrier’s European operations, while also managing all catering service providers. In partnership with GuestLogix, Inflight Service will also support the airline’s onboard retailing, including the sale of food and beverage, as well as duty free items, using GuestLogix’ end-to-end retail platform, POS handheld devices and OnTouch Analytics. With this signing, GuestLogix and Inflight Service expand their European customer base and welcome Norwegian as their ninth joint customer.
“We are thrilled to expand our European footprint with this signing and to do so in collaboration with our valued partner, Inflight Service,” said Ilia Kostov, EVP global sales, GuestLogix. “This agreement represents our inaugural OnTouch Analytics deployment made in partnership with Inflight Service, demonstrating the value of this solution to our partner, and providing performance insight to Norwegian.”
In December 2013, Norwegian Air Shuttle ASA transported more than 1.6 million passengers, representing an increase of 27 per cent over December 2012. With significant growth plans in place, this new customer represents 20.7 million annual passenger trips for GuestLogix.
