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Latitude Technologies, the premier global supplier of flight data monitoring, flight following, and Satcom solutions for regional fleet operators, has launched a new public website at www.latitudetech.com. The new website was designed and developed by US-based Branding Iron Advertising, Latitude’s marketing, promotion, and publicity agency.
The new website is part of a comprehensive web strategy currently being rolled out by Latitude, which has also included installing a powerful new back-end for WebSentinel, Latitude’s web-based flight following and mapping platform, and launching Latitude Flight Data Analytics, Latitude’s recently announced web-based flight data analysis dashboard for the company’s end-to-end FDM program. In 2014, Latitude will be introducing myLatitude, a web-based portal for customers to manage aircraft configurations and service levels for Latitude products and services deployed in the customer’s fleet.
Latitude vice president of operations, Peter Parrish, coordinated the website redevelopment project for Latitude. “My thanks to Branding Iron Co-Owner and Creative Director Marne Brobeck, Art Director Karahann Kiser, and the entire Branding Iron team for getting our new site designed, built, and launched. From the first wireframe, Branding Iron has worked closely with me and the other web strategy stakeholders at Latitude to create the contemporary site we have just published.” Parrish added, “Latitude has strategically embraced the Internet from the beginning. Our updated web strategy further expands and enhances our use of the Web to better serve and support our customers.”
