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Flexjet has appointed Christopher Bero as its new director of marketing, as the company seeks to elevate its rebranding efforts. Bero, an award-winning brand marketer, will be responsible for the development, implementation and evaluation of marketing plans and communication strategies to further strengthen Flexjet market position and brand recognition.Christopher’s proven track record and passion for excellence make him the perfect fit for Flexjet leadership team, said Bruce Peddle, vice president of sales and marketing at Flexjet. His fresh thinking and branding expertise are tremendous assets for our team, and will help maximize Flexjet incredible growth potential.
Bero joins Flexjet with more than 15 years of experience in brand marketing and communications. Most recently, Bero was responsible for managing strategic marketing activities and media initiatives at Samsung Mobile Electronics where he created iconic marketing campaigns. Throughout his five-year tenure, his work increased brand awareness and delivered strong business results, positioning Samsung as the number one mobile provider in the U.S.
Flexjet offers an exclusive, premium experience along with customized private aviation solutions that only we can provide for a complete offering no competitor can match, said Bero. Our goal is to bring innovative marketing ideas that change the game for the entire private aviation industry.
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Under Bero guidance, the company has launched a new campaign that features people in every ad, a departure from traditional campaigns that rely solely on aircraft images. The copy highlights Flexjet standard of service and scheduling flexibility.
The campaign also focuses on Flexjet innovative Customer Account Management program. The company invested significantly to consolidate its client-facing departments, including billing and scheduling, in order to provide customers with a single, dedicated point person to streamline requests.
