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Air Georgian is welcoming industry sales expert Mike Miguel as its new vice-president of Commercial Markets and Strategy.
Miguel held several management roles with WestJet between 2003 and 2018 in business development, and strategic and commercial sales. Miguel also oversaw the commercial introduction of WestJet’s regional brand from an indirect sales channel perspective.
Before that, Miguel spent 13 years with Eastern Airlines and American Airlines, holding positions in operations and airports, human resources and training, and international security, developing skills that are transferable into his new role at Air Georgian.
“I’m excited to be joining the Air Georgian team as vice-president, Commercial Markets and Strategy,” said Miguel. “As an adopted Torontonian and passionate aviation professional, I welcome this great opportunity to contribute to the success of a leading Canadian brand.”
Air Georgian remains keenly focused on providing regional services to Air Canada as it begins the process of diversification. In his new role, Miguel is responsible for developing and supporting market opportunities to fulfill long-term sustainable growth initiatives within the regional airline sector. Miguel will represent Air Georgian in commercial matters supporting airline partnerships, market development, and regional airline growth objectives.
In support of core business objectives, Miguel will also develop secondary business opportunities related to ACMI, workforce logistics, and charter operations when those opportunities are complementary and accretive to Air Georgian’s core business.
“We are excited about the opportunities that Mike and his team will be working on as we prepare to redefine ourselves in the Canadian regional airline market,” said Eric Edmondson, president and CEO at Air Georgian. “Mike’s experience and work during the introduction of a leading brand in the Canadian regional airline sector, along with his exposure to codeshare agreements at American Airlines, will add strength to our management team.”