Former Virgin executive brings flare to Flair

Flair Airlines Press Release | June 7, 2018

Estimated reading time 2 minutes, 16 seconds.

Flair Airlines is delighted to announce that David M. Tait OBE has joined Canada’s only operating low-fare airline in the capacity of executive chairman.

A Canadian, Tait brings a wealth of unique airline experience, having worked with Wardair Canada in Toronto, Laker Airways in Toronto and Miami, Virgin Atlantic Airways in New York and Air Canada in Montreal.

In 1984, with the then little-known Richard Branson, Tait helped craft a business plan for what would become Virgin Atlantic Airways. He then became one of the nascent airline’s first employees. Starting out with a single Boeing 747, he then spent the next 18 years as executive vice president and a director, building the airline into one of the industry’s most innovative and critically acclaimed carriers.

In May of 2001, Tait was awarded an OBE (Officer of The Order of the British Empire) by Queen Elizabeth II for “Services to British Aviation in North America.”

After leaving Virgin, Tait served as senior vice president, Customer Service for Air Canada. He is also a best-selling author and award-winning travel columnist.

Commenting on his appointment, Tait said, “Canadians have been denied the services of an independent, truly low cost, low-fare carrier for way too long. With Flair, I am excited to join another airline that, like we did with Virgin, can shake up the status quo with innovative, quality, friendly air service at consistently low fares and – most importantly – get more people out of their couches and into the air.”

Jim Scott, CEO of Flair Airlines, stated, “We are thrilled to have David join our team. His expertise, deep industry knowledge and unique experience in successfully leveraging the advantages the little guy has in an industry dominated by relative Goliaths, will be invaluable. The only way to build the best airline in Canada is to have the best people – and David certainly falls into that category.”

On June 15, Flair will more than double its present total of 90 flights per week with increased non-stop and direct connectivity throughout an expanded Canadian network that stretches from Halifax to Victoria.

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