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Spirit Airlines (NYSE: SAVE) today announced being named to FORTUNE’s 2021 list of World’s Most Admired® Companies. Spirit is one of only eight airlines worldwide and three airlines in the U.S. to be included on the list, which serves as one of the definitive benchmarks of corporate reputation.
“Landing a spot on FORTUNE’s list shows we’re succeeding in our mission to provide the best value in the sky,” Spirit President and CEO Ted Christie said. “It’s gratifying to have business leaders around the world recognize our Team Members’ talent and dedication, the strength and resilience of our business model, and our relentless focus on investing in our Guests.”
Spirit’s Invest in the Guest initiative was key to making FORTUNE’s list for the first time. The airline’s Invest in the Guest initiative continues to reimagine every aspect of the carrier’s operations with a focus on maximizing passenger comfort and convenience without compromising the airline’s trademark low fares. Key initiatives include:
- Spirit’s commitment to Safe Travels
- Top-tier on-time performance
- Spirit’s Signature Service
- An all-new cabin interior with ergonomically-designed seats and more usable legroom, featuring the best deal in the sky with our unique Big Front Seat™
- Industry-leading automation during the check-in process designed to make getting to the gate faster and easier
- The new Free Spirit® loyalty program with the fastest way to earn rewards and status*
Each year FORTUNE surveys top executives and directors from eligible companies, along with financial analysts, to identify brands that enjoy the strongest reputations within their industries and around the world. FORTUNE collaborated with Korn Ferry to identify, select and rank the companies and uncover the business practices that make these companies both successful and highly regarded.
The annual list measures corporate reputation among the world’s largest companies, beginning with a pool of around 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in Fortune’s Global 500 database that have revenues of $10 billion or more. This year, FORTUNE surveyed 670 of the world’s largest companies by revenue, spanning 52 industries and 30 countries.
This press release was prepared and distributed by Spirit Airlines.