Groupe Aeroplan Announces Renewal of its Normal Course Issuer Bid

Montreal, QC May 12, 2011 Groupe Aeroplan Inc. (TSX: AER) announced today that it has received approval from the Toronto Stock Exchange respecting the renewal of its normal course issuer bid to purchase for cancellation up to 18,001,792 of its common shares, or 10% of the public float of 180,017,923 common shares as at May 10, 2011, through the facilities of the Toronto Stock Exchange and through alternative
trading systems (such as Alpha ATS), or by other means as may be permitted by the TSX, such as block purchases, during the period from May 16, 2011 to no later than May 15, 2012. As at May 10, 2011 there were 180,261,910 common shares issued and outstanding.

The average daily trading volume on the Toronto Stock Exchange for the past six months was 663,384 common shares. Under the regulations of the Toronto Stock Exchange, a maximum daily repurchase of 25% of this average may be made, representing 165,846 common shares. In addition, Groupe Aeroplan may make, once per week, a block purchase (as such term is defined in the TSX Company Manual) of common shares not directly or indirectly owned by insiders of Groupe Aeroplan, in accordance with the regulations of the Toronto Stock Exchange. The common shares purchased pursuant to the normal course issuer bid will be cancelled.

The Board of Directors of Groupe Aeroplan has concluded that the repurchase of common shares represents an appropriate use of funds to increase shareholder value, as the underlying value of Groupe Aeroplan may not be reflected in the market price of its common shares from time to time.

From May 14, 2010 to May 10, 2011, Groupe Aeroplan purchased an aggregate of 19,754,400 common shares pursuant to its current normal course issuer bid, representing 99% of the full amount Groupe Aeroplan was authorized to purchase, at a weighted average price of $11.64 per share.

About Groupe Aeroplan Inc.
Groupe Aeroplan Inc., a global leader in loyalty management, owns Aeroplan, Canada premier coalition loyalty program, Carlson Marketing, an international loyalty marketing services, engagement and events provider headquartered in the U.S., as well as Nectar, the United Kingdom largest coalition loyalty program. Groupe Aeroplan also operates LMG Insight & Communication, an international customer-driven insight and data analytics business. In addition, Groupe Aeroplan has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico leading coalition loyalty program. For more information about Groupe Aeroplan, please visit www.groupeaeroplan.com.