Porter Airlines raises awareness for breast cancer

Porter Airlines Press Release | September 29, 2016

Estimated reading time 1 minute, 44 seconds.

During the month of October, Porter Airlines pilots and flight attendants will wear custom Fly Pink epaulets and pins to raise awareness for breast cancer.

Porter Airlines raising awareness
Porter Airlines is the first scheduled Canadian airline to get involved in Fly Pink, a global aviation initiative raising awareness and funds for breast cancer. Pilots Paola Fierro and Stephen Bowes with flight attendants Rachel Heiber and Daniel Kanczuk wear custom-made pink epaulets and pins. Porter Airlines Photo

Dedicated pilots from the airline’s Women Soar at Porter committee, which focuses on making Porter the airline of choice for women in aviation, are leading the company’s involvement in Fly Pink—a global aviation initiative raising awareness and funds for breast cancer. Porter joins more than a dozen international airlines supporting the cause.

“As the first scheduled Canadian airline to get involved in Fly Pink, we knew this was an opportunity to engage our team and passengers in a very important cause,” said Robert Deluce, president and CEO of Porter Airlines. “The enthusiastic response from our team members has been inspiring.”

The distinctive pink epaulets will draw special attention to this cause. They are being worn by Porter pilots in October as part of their standard uniform. Pilots and flight attendants may also wear custom pins displaying the breast cancer awareness pink ribbon.

All proceeds from various fundraising initiatives throughout the company will support the Canadian Breast Cancer Foundation.

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